.2024 has actually been actually an unpredictable year for adtech funding.U.S.-focused adtech startups, when accustomed to snagging billions in venture capital annually, have reared nearly $360 million until now this year, putting it on course to be the industryu00e2 $ s slowest year in over a many years, every Crunchbase information. That lag is due to market saturation, elevated governing pressures, and economic uncertainties.ADWEEK spoke with five VCs that remain to acquire adtech companies, despite these challenges, regarding what they are seeking and also what they stay away from. Perhaps unsurprisingly, these investors are actually targeting possibilities in privacy-focused technologies as well as industry-specific places like linked television.